Learn why companies must become more data-driven, why so many resist the change, and how you can start building a more data-driven environment.
Sourced through Scoop.it from: www.convinceandconvert.com
SEO and SEM are hugely important for small businesses. Your website must be optimized for search engines and as we have all seen with the ever-changing Facebook algorithm, PPC ads are a must. But how expensive is it? You don’t need a Coca-Cola Company sized marketing budget to accomplish good SEO and SEM practices. Whether you do it on your own or hire a third-party company the key is knowing what to do and how to do it. Measuring and analyzing what is or is not working for your company will help you obtain the ROI that will make a difference in your business.